A New Logo For Woodland Baptist Church

Woodland Baptist Church in a community deeply influenced by their physical location among and under the trees. Throughout Scripture, the natural world is in a dynamic relationship with both God and humanity. In one story, the prophet Isaiah imagines a joyous parade of trees clapping as God’s people return home after a long exile season. Our design references the trees of Woodland, with space under the shade for all of God’s people to find shelter and belonging. The individual trees directly reference those that surround Woodland’s buildings, while the design draws these shapes into a kind of unified wholeness. Trees are both separate above the ground while rooted together under the dirt. Church is like this too, many people forming one body.

We chose the Filson font for this project, with full capitalization across the text. This font grounds the entire design without distracting the eye from the trees while also remaining slightly playful with the flourish on the “R".

A Flexible Design

This design is adaptable with its large block of solid color, which allows the look and feel to shift seasonally depending on the context. Starting with the basic outline version of the design, the Woodland community can bring the logo to life. This keeps the design “alive” as it shifts and changes with the congregation through the seasons.

Behind the Scenes Fun

Designed by Corrie and John Jay Alvaro